{"id":466,"date":"2017-02-08T18:11:16","date_gmt":"2017-02-08T18:11:16","guid":{"rendered":"https:\/\/homesolution.net\/blog\/?p=466"},"modified":"2020-08-10T13:33:55","modified_gmt":"2020-08-10T13:33:55","slug":"la-importancia-de-tener-una-buena-reputacion","status":"publish","type":"post","link":"https:\/\/homesolution.net\/blog\/la-importancia-de-tener-una-buena-reputacion\/","title":{"rendered":"La importancia de tener una buena reputaci\u00f3n"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Queda muy claro la importancia de la reputaci\u00f3n online para una marca. Sin ella, no tienen absolutamente nada, pero, \u00bfy para los profesionales? \u00bfqu\u00e9 importancia tiene para nosotros el tener una buena reputaci\u00f3n online?<\/p>\n<p><!--more--><\/p>\n<p>Exactamente la misma que para la empresa. La reputaci\u00f3n es m\u00e1s que lo que hacemos en internet. Es c\u00f3mo realizamos esas acciones, c\u00f3mo nos relacionamos con los dem\u00e1s, pero, sobre todo, <span style=\"text-decoration: underline;\">c\u00f3mo los dem\u00e1s nos perciben a nosotros<\/span>.<\/p>\n<p>Si necesit\u00e1semos definir Reputaci\u00f3n, podr\u00edamos decir que es la forma en la que los dem\u00e1s nos perciben, la imagen que tienen de nosotros, y \u00e9sta tiene que ser forzosamente, impecable, aunque no basta con esto, sino que tenemos que mantenerla y mejorarla hasta el l\u00edmite, convirtiendo nuestro nombre y nuestra marca personal en garant\u00eda.<\/p>\n<p>La empresa pretende vender un producto o un servicio, y es fundamental que los usuarios la perciban de una manera determinada para crear esa confianza necesaria, que dispara la decisi\u00f3n de compra. Nosotros, como profesionales, somos nuestro propio producto, nos vendemos a nosotros mismos, por lo que es imprescindible crear en los dem\u00e1s compa\u00f1eros de profesi\u00f3n y clientes potenciales y reales, la sensaci\u00f3n de que somos de confianza y de que vamos a ser capaces de responder ante sus necesidades.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Lo que ponemos en internet, en nuestros perfiles, es como la vidriera de los comercios a la calle. Todo habla de nosotros y genera expectativas de como ser\u00e1 el servicio que luego prestaremos.\u00a0Es la puerta de entrada a nuevos proyectos, no s\u00f3lo con los clientes, sino con otros profesionales\u00a0ya que, seg\u00fan diversos estudios, la mitad de las personas\u00a0utilizan internet para conocer la reputaci\u00f3n de un posible proveedor, adem\u00e1s de investigar sus capacidades en base a publicaciones que pueda tener en internet, como blogs.<\/p>\n<p>No debemos ser tan ingenuos de pensar que, por el hecho de no estar en Redes Sociales, nadie va a estar hablando de nosotros, ya que si estamos expuestos al cliente, siempre va a haber alguien que va a hacer alg\u00fan comentario, positivo o negativo, sobre nuestro servicio, y tenemos que estar preparados. Los canales lo \u00fanico que van a provocar es que esos comentarios se hagan mucho m\u00e1s virales y tengan m\u00e1s alcance. Por eso es importante disponer de un espacio \u00a8oficial\u00a8 en el cual recibir esos comentarios, ya que as\u00ed se pueden resolver o controlar. Si uno no cuenta con ese espacio, los comentarios pueden ser volcados a blogs, con lo cual estaremos perdiendo toda capacidad de acci\u00f3n.<\/p>\n<p>Crear una imagen fuerte y tener una participaci\u00f3n online activa \u00a0son las claves\u00a0para aumentar la tasa de contrataciones. En un mundo tan an\u00f3nimo, en el que todo se resuelve desde un celular, ver un rostro, la opini\u00f3n de otras personas y poder verificar con anticipaci\u00f3n el perfil del \u00a0candidato, son valios\u00edsimas herramientas que debemos nutrir y cuidar.<\/p>\n<\/div>\n<p>Equipo de Home Solution<\/p>\n<p>www.homesolution.net<\/p>\n<p>#homesolutionnet<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Queda muy claro la importancia de la reputaci\u00f3n online para una marca. Sin ella, no tienen absolutamente nada, pero, \u00bfy para los profesionales?<\/p>\n","protected":false},"author":1,"featured_media":467,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[18],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La importancia de tener una buena reputaci\u00f3n - Home Solution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/homesolution.net\/blog\/la-importancia-de-tener-una-buena-reputacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia de tener una buena reputaci\u00f3n - Home Solution\" \/>\n<meta property=\"og:description\" content=\"Queda muy claro la importancia de la reputaci\u00f3n online para una marca. 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